Why We Exist
Back in 2023, we noticed something troubling. Small business owners were making critical financial decisions based on gut feelings rather than solid analysis. They'd expand when cash was tight or miss growth opportunities because they couldn't read their financial position clearly.
This hit close to home. Many of us had watched family businesses struggle not because they lacked talent or market demand, but because they couldn't interpret their financial statements effectively.
That's when we decided to build something different — an educational platform that teaches real financial analysis skills without the academic jargon or theoretical fluff that doesn't help in day-to-day operations.